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Thursday, February 19, 2009

Another Way to Win the Culture War

Some of you may know that I've become quite excited about a radical formation program that began about 10 years ago in Atlanta that is taking the fashion industry by storm. Pure Fashion is its name and changing the world, one outfit at a time is its game and if you aren't familiar with what they do, you need to be.

Pure Fashion is a faith-based program that encourages teen girls, ages 14-18, to live, act, and dress in accordance with their dignity as children of God. Young women who join Pure Fashion are trained to become confident, competent leaders who live the virtues of modesty and purity in their schools and communities. Through an eight month Model Training Program that covers public speaking, manners and social graces, hair and make up artistry, personal presentation, and much more, Pure Fashion models learn the importance of living a life in accordance with God’s will and fostering a life of grace through purity of heart, mind, and body. The Pure Fashion program culminates in a city-wide fashion show featuring clothing that is pretty but not provocative, trendy but still tasteful.

Here's a sample of their "Creed"

We have a Passion for Pure Fashion!As Pure Fashion models, we believe:

That our private parts should remain private.
That undergarments should not become outer-garments.
That our bodies are holy and sacred and our clothing should not reveal what should be concealed.
That virtue is the most important must have for every season.
That being healthy, physically fit, clean and well groomed is always in style.
That we should support retailers, designers and magazines who support virtuous behavior.
That we can be pretty without being provocative.
That a real model is a "role model."
That our clothing sends a message to those around us and it should reflect our dignity as children of God.
That we can begin to change the world by changing our hearts, our minds and our clothes.

Topical discussions continue each month which include: What Guys Really Think; Mother Daughter Tea at the Ritz; Father/Daughter Dinner; Crisis Pregnancy Center Beautifation Day, Christmas Outreach Dinner Project to the Families of Maggie's Place and, um...THE SHOPPING EXTRAVAGANZA. This is where we take the girls out to the local malls and put the clothiers (and our candidates) to the test. They must purchase an outfit that meets the PF criteria. We give the flunky stores a "please try harder" card while we laud the efforts of our winner stores.

The formation program concludes with a Grand Finale Fashion Show where the models get to demonstrate what they've learned about beauty on the outside and beauty on the inside. Our Phoenix show has been scheduled for April 19th at the Scottsdale Plaza Resort. It's been a great journey with these young girls so far. I am so impressed by their poise, confidence, dignity and the light of faith that emanates from each one of them. What a beautiful way to change the world.

Now isn't that.....refreshing!


  1. Thank you for your positive comments about the Pure Fashion program! The program has been blessed with an amazing team of generous volunteers who are working very hard to reclaim our culture for Christ. Every human person has dignity and we should live, behave and dress in accord with that dignity.
    God bless you for using your voice and your writing abilities to support that which is good, noble, true and pleasing to God.

    In Christ,
    Brenda Sharman
    Pure Fashion National Director

  2. Dear Brenda,
    Thank YOU for all you are doing for our young women. I have no daughters of my own, however I am grateful that this program exists for my sons who are direct beneficiaries of its work!
    So kind of you to comment.

  3. Thank you, Karen. I, too, have only sons and you are right...we are doing this for them too!
    God bless you!
    Brenda Sharman
    Pure Fashion National Director